What to Do When You’ve Been Dumped into a Sinking Project
Picture this: you’ve just been hired at a new company, or have already worked there for several years. You’re told that you’ll be managing an ongoing project. You get a little nervous, and rightly so. Jumping in mid-project is never fun. Then you’re told (confidentially) that this project is not going as well as projected, and that the previous project manager has either been fired, or left the company. Now the dread sets in. You’ve already committed though, so you march into your first orientation meeting like the trooper you are.
But what do you do after that?
Find Out Why You’re There
The expected answer is “salvage the project,” but the reality might be a lot more complex than that. How big of a problem are you facing? Is this project truly salvageable, with management giving you the resources to get it back on track? Are you expected to save it with whatever you have on hand? Or are you just trying to minimize the fallout from when it eventually fails, like a pilot gliding into a crash landing?
The answer you get will shape your approach to the project and will help clue you in on your team’s morale, the company’s commitment, and the client’s attitude. Go into the project blind, and you’re going to be overwhelmed with nasty surprises.
Get Your Bearings
Spend your first day (or even the days before your first day) finding out as much as you can. Don’t even hold a meeting. Find the most reliable source on your team, take him aside, and ask for a no-BS assessment of the project, what’s been done, and where it’s headed. Use this time to find out the right questions to ask so that when you do have your first team meeting, you already know what’s what and no one can mislead you to cover things up. Don’t forget though, even the most reliable person on the team will have personal bias (even if it’s inadvertent) so you will have to factor that in when absorbing the information.
Act Like You Started It
Own the project. Even if you’re only brought in as a fall guy, you’re still being paid for your time. You owe it to the organization and your team to give your best effort. Management is not watching the project. They know it’s doomed to fail. They’re watching you and seeing how you handle the situation. If you can give a good showing when everything that can go wrong has gone wrong, then how much of a success will you be when things go right? You can prove yourself in a failing project just as much as a succeeding one, provided that the project is not failing because of you!
Prepare for the Aftermath
Some projects are completely salvageable, and can be saved with good crisis management and a lot of elbow grease. Others are doomed from the start, with the only difference in outcome being whether or not the client is going to get a refund. And then there are the compromise failures, where some aspect of the project is sacrificed in order to get the rest out the door.
Whichever the outcome, you have to prepare for how it’s going to affect you and your team. Document everything so that you can do an effective post-mortem. Distance yourself from failures that aren’t yours, or your team’s fault. Establish expectations for the client so that when the hammer does fall, they aren’t totally taken by surprise.
And don’t forget to update your resume, just in case.
Patrick Icasas is a former marketing project manager with 7 years of marketing and PR agency experience, managing creative projects for brands such as Nokia, Verizon Wireless, and Adobe. He now spends his time helping people make the most out of their project management software and entertaining his 5 year old daughter.